Facebook: Policing the policy regarding the sale of horses

The equestrian world was left reeling last week as Facebook commenced enforcing a ban on horse advertising under the rules of its Commerce Policy.

The policy – which prohibits the sale of animals on Facebook – has been in effect since the launch of its Marketplace feature last year, however, it has only recently started to be policed. As a result, thousands of horse classified ads within the Facebook Marketplace have now been rejected and unlisted.

In an effort to clear up confusion about what is permitted pertaining to the sale of horses on Facebook, Cavalletti Classifieds spoke to a representative from the social network yesterday.

The spokesperson clarified that advertising horses for sale did not meet Facebook policies. Common items Facebook doesn’t allow people to sell include animals, guns and illegal products.

The definition of an advertisement could include those listed in the Facebook Marketplace, those created when using the ‘Sell Something’ tab within Buy and Sell groups, and those placed by Pages by boosting posts or creating paid campaigns.

However, the Facebook representative clarified that both individual Facebook Profile users and business Pages who wish to use the social network to rehome horses could continue to post links to external websites (such as Cavalletti) which listed horses for sale.

“It should be fine to post the links in closed groups as long as it is not promoted through an ad,” the representative clarified.

You can link to horses for sale on external websites such as Cavalletti Classifieds

Example of a linked post on Facebook

Every horse classified advertisement placed on Cavalletti comes with a unique link which can be lawfully shared across Facebook. These for sale links can be posted on individual Facebook profiles, business pages or in Facebook equestrian groups.

It is important that all registered users are aware of Facebook’s policies. Facebook team members are now actively monitoring Buy and Sell groups, and individuals now also have the options of reporting posts they think should be removed.

Individuals, Groups or Pages who violate the Commerce Policy, Community Standards, or Page terms will receive warning messages to remove the prohibited content. Should the warning be ignored, Facebook will take action to restrict a person’s ability to post on Facebook or ban the person/page/group from Facebook completely.

Some Facebook users have reported “getting around” the company’s rules by posting horses for sale as a status update. While this form of promotion does not appear to breach the Commerce policy, these posts have limited longevity and are trickier to use to display sales content effectively.

Overall, these new developments are an important reminder that Facebook is a platform which we do not control. Undoubtedly social media offers a unique the opportunity to showcase our horses to a wide audience but it should be used in partnership with the kind marketing efforts you can manage yourself – like your own website or advertising campaign on a specialised equestrian platform like Cavalletti.

With 30,000 registered users, a targeted mailing list of 12,000 equestrians and nearly 1.3 million quarterly page views, Cavalletti is an established online equestrian marketplace which has been delivering sales results to the Australian horse industry for 19 years. Classified ads on Cavalletti have 4 photos, 2 video clips, a description and contact details. For more information, or to place an ad visit:  http://www.cavalletti.com.au/pages/how_to_advertise.

Cavalletti Classifieds has been an online equestrian marketplace for over 19 years

Posted in Education, Marketing, News, Tips Tagged with: , , ,
56 comments on “Facebook: Policing the policy regarding the sale of horses
  1. Debra Wiltshire-butler says:

    I feel this is sad. It would stop the bitching. I would like it to be allowed and remove people who are bloody rude and stiring trouble.

  2. Jenny Downs says:

    What kickbacks is fb getting as Cavalletti charges for advertising. I think this a horrible idea there are so many good people out there selling and buying horses. We all know there are dodgy dealers out there but it’s our choice.

    • Alicia Campos Ayala says:

      That was my thoughts
      And for FB to put the buy and sale of a horse in the same group as guns
      This reminds me once again of the HOUSE MARM
      AND HER LOVE AFFAIR WITH BIG BROTHER
      (The DEVILS GAME)
      WHY CANT YOU LEAVE WELL ENOUGH ALONE
      IF YOU TAKE AN ADVERTISMENT AND POST IT
      THAT SHOULD BE THE EXTENT OF IT !
      ANYTHING that the two parties should have to say would have to be on their cell phones
      MEANINGS THAT THERE IS NO COMMENT SECTION TO WRITE THISE ADDALESANT REMARKS!
      Do you think we all can think outside THIS BOX.

  3. Barb says:

    Why does Facebook allow the distribution of horrific posts with animal cruelty yet we cannot offer an animal for sale for fear of retribution.

    • Tammy says:

      I completely agree with you. It’s all about the bottom line and fb certainly isn’t going broke by not getting a percentage of private sales!!!

  4. Lusia says:

    Oh well, end of Facebook with that kind of policy! What is different now to when we all started?
    Why is it suddenly not acceptable?
    Bad move Facebook.

  5. Bronco says:

    so why are ads not on the marketplace getting flagged?

    • admin says:

      It appears that some are and some aren’t. I personally had an ad that was flagged after being up for a couple of weeks. – Jade

    • Tracie says:

      How come we can’t remove an ad that is rejected. When I first tried to sell a horse on market place, I didn’t see anything stating I couldnt, well then I got a rejection, no biggy I’ll remove….. I tried an tried to remove, to this day like forever ago I still can’t find where to take my ad down, and it is not being advertised!

  6. Judy Long says:

    It’s bullshit. Reputable people should be able to post animal ads after all the place is called Market place. There is nothing wrong with selling animals by a private party, for the most part they have one dog or one horse. It has also included rehoming fees which is not a sale price but a means to assure good homes. but it’s ok to put animals on free so that flippers, baiters and dog fighters can get them for free and kill them. If they encroach on the networking of kill lot horses who are taken in by rescues these horses will all go to be slaughtered. Same with dog rescues if adoption fees, same as rehoming fees are not allowed FB will be responsible for all the gassed animals. Really doing the public a huge disservice, people who are trying so hard to place animals in good homes and rescues who work hard with kill buyers to place a horse before it is shipped, and shelters who are overfull who would rather place then kill the animals. FB was a huge outlet to save animals. So much for humanitarian causes.

    • Aura says:

      My feelings exactly. I personally have used Facebook to buy and sell a couple horses. It has proven to be a good waybto better screen potential homes and the legitimacy of where animals are coming from. So sad and absolutely disgusting that it includes rescues and their adoption fees

    • Cavalletti Admin says:

      Hi Judy. We agree. We’ve just made a decision to allow rescue horses to be advertised for free on Cavalletti. Then the link to the ad can be shared to facebook which still meets their guidlines. We understand these horses need a fighting change. If rescue groups or people who are trying to save horses from slaughter, contact us, then we will setup a ‘Rescue’ account for them on Cavalletti which will allow them to post ad’s for free on Cavalletti. – Kate

    • Tracie says:

      I agree with u.

  7. A J Aune says:

    This is unfortunate…..allowing all kinds of false articles on politics and not allowing users to post pics and video’s of the horses they are offering. Have to think about this…Facebook just might become irrelevant to us horse folks, starting with me.

  8. Al Seely says:

    The biggest reason I get on Facebook is to check out the horses and to see what’s for sale and I don’t like censorship this is the United States

  9. Linda Milam says:

    At the very least, I feel that FB should allow rescue organizations to attempt to save lives.

    • Cavalletti Admin says:

      Hi Linda. We agree. We’ve just made a decision to allow rescue horses to be advertised for free on Cavalletti. Then the link to the ad can be shared to facebook which still meets their guidlines. We understand these horses need a fighting change. If rescue groups or people who are trying to save horses from slaughter, contact us, then we will setup a ‘Rescue’ account for them on Cavalletti which will allow them to post ad’s for free on Cavalletti. – Kate

  10. Jenny Strobbe says:

    I never asked for the marketplace. Maybe it’s time for another social medIA site

  11. Celia Capps says:

    Im confused, this seems to be more of a promotion for Cavalleti than anything! Like a sales pitch!

    • admin says:

      Hi Celia – This article was written by the team at Cavalletti in response to reports last weekend that horse advertisements were getting deleted from Facebook. We needed to seek clarification about the newly enforced policy, as it was important for us to know if sharing links from our website was against the rules! We’re providing this information to reassure our customers that they can continue to share Cavalletti ads on Facebook without any problems. Hope this helps. — Jade

      • Jane says:

        So basically. Horses that need homes have no hop what so ever. Not all of the horses listed are quote “sale” horses. Many of them are in kill pens. Theses kill pens charge a bail fee.

        • Cavalletti Admin says:

          Hi Jane. We have just made a decision to allow rescue horses to be advertised for free on Cavalletti. We understand these horses need a fighting change. If rescue groups or people who are trying to save horses from slaughter, contact us, then we will setup a ‘Rescue’ account for them on Cavalletti which will allow them to post ad’s for free on Cavalletti. Regards, Kate

          • Karen Albright says:

            What you are not understanding is the kill horses ARE NOT FREE!!! They require “bail”” Which is they are for sale from the kill buyer for what ever price HE PAID FOR THEM!!! I do NOT want to use Cavelletti do not like format do not like the site at all. Both parties FB and Cav are only after more money charging fees. Never use the MARKET PLACE only the specific pages I have joined. Just leave it alone. Just because it’s free😡😡😡😡

          • Cavalletti Admin says:

            “Hi Karen. It’s Kate here form Cavalletti. I understand you and thousands of Facebook users out there are frustrated. I just wanted to respond to your point about “Cavalletti” are only after more money charging fees”. We are a small family run business and have only taken over the business in February this year. Like everyone else we are just doing the best we can. We are not “After more money” we are simply providing a service. Cavalletti has been operating as an Online Marketplace selling horses for 19 years. During that time Cavalletti has supported the equestrian industry, through sponsoring events, offering support to Horse rescue groups and also to the general equestrian community as we have provided a place for users to find new homes for their horses. This all happened long before Facebook came along. Facebook did have an effect on how many ad’s that were placed on Cavalletti, although that didn’t stop Cavalletti’s support of the equestrian industry. Here in this article, we were simply reporting the situation as many of our loyal users were interested in understanding. In response to your ad about the website I’d like to let you know that we are currently in the process of upgrading the website. I’m sorry you feel so angry towards Cavalletti. Please contact me directly on kate@cavalletti.com.au if there is something I can do to respond to any specific issues you have with us. Warmest regards, Kate Majors.

    • Dana kesselring says:

      I agree. I think this is an ad for cavalletti to make money😬

      • Cavalletti Admin says:

        Hi Dana – Our website has been providing an online equestrian marketplace for over 19 years. We thought that be writing this article, it would help clarify the newly enforced rules that Facebook has been imposing. We contacted Facebook to ensure our customers were not doing the wrong thing by continuing to share their Cavalletti ads on their own profiles, as well as on Buy/Sell groups — we have been told this is still perfectly OK. Of course we would love for everyone who is selling horses to place advertisements on Cavalletti but we also understand not everyone is in the position to do so. I hope that helps you understand why we took the time to clarify the rules with Facebook and share our findings with the equestrian world.

      • Tracie says:

        I have not got notification from Mark Zuckerberg that facebook is not allowing animals sales, I do not believe it for a single second, it just someone trying make it when it us not. If it’s real we will all get notification on our Facebook accounts in the rule section!

    • Tracie says:

      What about everyone else, are u going to buy all the horses out there from private parties when they lose their job, their home, their farm, so where do their horses go then if they can only try and sell them privately if not, last resort goes to auction, are u gonna save it, rescues can only buy so many at time. Let people buy and sell horses, other livestock, cats and dogs too

  12. Leanne Jones says:

    Facebook allows bullying and harassment even after its been reported yet they are cracking down on selling of animals. Yep, makes sense. Just because they’re not getting a % of the sales price, they want to stop animals from finding a permanent home.

    • Cavalletti Admin says:

      Hi Leanne. We agree and therefore we have just made a decision to allow rescue horses to be advertised for free on Cavalletti. Then the link to the ad can be shared to facebook or anywhere else. We understand these horses need a fighting change. If rescue groups or people who are trying to save horses from slaughter, contact us, then we will setup a ‘Rescue’ account for them on Cavalletti which will allow them to post ad’s for free on Cavalletti. – Kate

    • Lisa says:

      exactly-face book allows pedaphiles to post in ”secret” groups, animal abusers and bullys. I was threatened with DEATH, and reported it, and I was blocked. for 2 days.

  13. Michele Bauman says:

    This is the biggest mistake of all the changes I’ve dealt with from Facebook ever since I opened my account over 8 years ago!! This is supposed to be a “reputable” SOCIAL website where people from all over can communicate and help each other, including those who are looking for a new four-legged best friend, because in case you weren’t aware of it, there are a lot of bad breeders and a lot of kill buyers out there who are pros at appearing to be loving, caring people, and THANKS TO FACEBOOK AND THE DILIGENCE OF CERTAIN GROUPS MEMBERS THOSE CRIMINALS HAVE BEEN BUSTED AND THEIR PICTURES HAVE BEEN SHARED WITH THE ENTIRE COMMUNITY SO NOBODY FALLS VICTIM TO THEM. Hundreds and hundreds of homeless and abused and/or neglected horses and other animals have found loving forever homes, THANKS TO FACEBOOK! The fact that one can’t simply post in the appropriate group their horse for sale, or other pet for sale is really the dumbest thing they could have done. I’m sure I’m not the only one who feels that way.

  14. Jessica king says:

    Horse advertising
    -banned-

    Promoting of the tab,magic millions,ascot racecourse,Melbourne cup and the greyhounds is acceptable ?

    All this is doing is creating a rising boom for the knackering who are already rubbing their hands together!

    City folks/ facebook authorities- where do you think horses end up after the pronounced “useless” on a race track if not rehomed? In a kill box watching their stable friends be shot in the face one by on untill it’s their turn.

    The amount of horses that are currently being rehomed from off the track pages is for nominal! I for one rehomed off the track thoroughbreds that were thrown away because they were no longer winning and I give them a chance to win at another discipline and to win over someone else’s heart,one that they will love.

  15. Bonnie says:

    As a reputable breeder of barrel prospects, I’ve used FB for years to build a nice marketing arrangement. I regularly target an audience and boost ads with good results. I also have a regularly used personal page. I’m very disappointed in this new policing policy and will more than likely close both FB accounts. I think FB would’ve been far smarter and effective had they taken steps to control fake news during the election just passed…..instead of taking a marketing venue discriminantly away from a specific group of people. I’m a very disappointed FB user today.

    • Lisa says:

      Amen! So true, yet the secret pedaphile groups are allowed to post naked children photos, and share videos, and THAT MEETS COMMUNITY STANDARDS?

  16. Pat Diletto says:

    The probably at least 80 groups that put buyers and sellers of horses, ponies, livestock together has be an extremely valuable tool for all of us. I can’t image and possible good reason to do this. I would love to hear a comment from Facebook on just what exactly is their reason for doing this,,,we all need to fight this

  17. Cindy says:

    What about dogs , people buy and sell dogs on FB all the time. Is that being banned as well? If not why not?

  18. Melanie says:

    Colorado Horse Forum sells horses on FB. Looks like Specific Groups or FB pages can be created and horses sold there.

    • Cavalletti Admin says:

      No, we were advised that this policy unfortunately includes all animals being advertised within specific groups or pages. You can continue to post horses for sale as a status, or share links from an advertisement you have placed on an external website. Hope this makes sense?

  19. Michelle says:

    This is ridiculous! Networking to sell or rehome animals is better then dumping them! This will hurt the pets and livestock looking for homes.

    • Cavalletti Admin says:

      Hi Michelle. We agree and therefore we have just made a decision to allow rescue horses to be advertised for free on Cavalletti. Then the link to the ad can be shared to facebook or anywhere else. We understand these horses need a fighting change. If rescue groups or people who are trying to save horses from slaughter, contact us, then we will setup a ‘Rescue’ account for them on Cavalletti which will allow them to post ad’s for free on Cavalletti. – Kate

  20. Deanna says:

    I will be running my own social forum for this now on my website. GOOD Bye FACEBOOK!!!!

  21. Critra says:

    Now in the US we are back to using other Internet places that don’t get the exposure that FB Groups might have. Stupid move on FB part…I have no idea why they did this…maybe clean out groups? Loose a few ppl.?

    • Lisa says:

      BECAUSE THEY CAN NOW SELL OUR BROWSING HISTORY AND SOLICIT US!!! NO MORE ”NO CALL LISTS” AND PEOPLE WHO DIDN’T VOTE? ALLOWED THIS.

  22. Annette Majoras says:

    Doesn’t Facebook realize how many horses have escaped going to slaughter because of the sale ads??? This is a terrible move on Facebook’s end!

    • Cavalletti Admin says:

      Hi Annette. We agree. We’ve just made a decision to allow rescue horses to be advertised for free on Cavalletti. Then the link to the ad can be shared to facebook which still meets their guidlines. We understand these horses need a fighting change. If rescue groups or people who are trying to save horses from slaughter, contact us, then we will setup a ‘Rescue’ account for them on Cavalletti which will allow them to post ad’s for free on Cavalletti. – Kate

  23. Karen Milner-Sasser says:

    I find Facebooks decision to stop its users from using Facebook to find new homes for their animals, whether they are dogs,horses or whatever. This was a valuable service for Facebook users. Why would you, Facebook, want to take such an anti-Facebook user action. Without the connections I have to other horse people, I pretty much have no interest in Facebook. Why don’t you explain why this was necessary?

    • Cavalletti Admin says:

      Hi Karen. We don’t know exactly why this was necessary, although we believe it is to stop puppy farming and the sale of exotic animals. Due to this, there has been a blanket rule being placed on all animals unfortuantely. Regards, Kate

  24. Sue Deeble says:

    The way to stop puppy farms is to not allow any pet shops to sell puppies and anyone that buys a puppy has to report where they bought it from to vets, that way puppy farms cannot hide! I do feel fb will lose a lot of people by doing this. I spent many hours brousing through horses for sale and tagging friends looking for their next horse.

  25. serenity says:

    wow incredible i looking for my for a stolen horse that may get put up for sale on facebook plus i am was looking to buy another horse now that is not going to happen thanks to facebook changing things one thing it wont happen and i wont use asite that charges except gumtree

  26. Gaby says:

    I think FB is worried about repercussions. There is no control over what horses are advertised. To be honest, I was/am appalled how some people advertised, I.e. OTTB for sale. Have to buy within 12 hours otherwise it’ll go to the knackers or get shot. These ads are upsetting and playing on people’s emotions.
    Totally and utterly wrong. How many of these horses are a spur of the moment acquisition and are later neglected or end up a paddock ornament totally forgotten and bored stupid.
    The market is swamped with OTTBs, the racing industry is a throw away society. There are not enough people that can take on these horses. There are just too many bred. Start regulating the racing industry otherwise these horses will all end up at the knackers.
    I don’t even want to start mentioning people that sell these horses on as QUIET HORSES. Too many pple get hurt. A lot of them have ulcers and are in constant unbearable pain. PTS is in my eyes humane.

Leave a Reply

Your email address will not be published. Required fields are marked *

*