Blog Archives

Hoofbeats Magazine August/September 2016






Just days after this issue’s publication the world’s largest sporting event will be kicking off in Rio de Janeiro. Gone are the days when being glued to the tv was the only way to watch the irregular coverage of the Olympic equestrian events. With multiple digital

Posted in Equine Health, Events, Horse Training, Marketing, News, Riders, Tips

Hoofbeats 2016 June/July issue






    The countdown is on with just two months to go until the Olympics, which run from 5-21 August, and just over three months until the Paralympics, (7-18 September), undoubtedly the biggest sporting events in the world. We know equestrian fans will be hoping not only that

Posted in Equine Health, Events, Horse Training, Marketing, News, Riders, Tips

Why You Need to Market Your Equine Business?






At Archer Creative, we’ve seen it time and time again. When times get tough, sales run slow and expenses remain stable, many equine businesses give marketing and advertising the axe. Too often, marketing and advertising are the first thing to

Posted in Marketing, Tips Tagged with: ,

Keeping Horses Safe, Calm and Comfortable in Confined Spaces






When horses are held in confined spaces such as stables, wash bays, veterinary hospitals or floats, they are at an increased risk of injury due to contact with surrounding surfaces. Horses have a tendency to kick out when feeling threatened

Posted in Equine Health, News, Tips

Having trouble finding genuine buyers?






We know how hard it is to sell your horse. Apart from the emotional trauma of the sale, finding genuine buyers is next hardest thing. Advertising your horse is an art. We think that advertising falls into two categories ‘stable’

Posted in Marketing, Tips

Marketing Your Stallion: Five Fundamentals






By Sophie Barrington, Founder, Archer Creative As breeding season begins, it’s time to review how you market your stallion. This means not only promoting your stallion during the peak of breeding season, but how you plan to market your stallion

Posted in Horse Training, Marketing, Tips

Hoofbeats April May 2016 Issue On Sale Now!






It was not an easy job…but someone had to do it!! Narrowing down the selection of photos from the Hoofbeats annual Foal Brag competition to include in the magazine is always a challenge as there are just so many lovely photos. This year proved particularly tough with

Posted in Equine Health, Events, Horse Training, News, Riders, Tips

How to Add Value to Your Horse Property






When planning and designing your horse property, what’s most important is evaluating its future re-sale value. Whether you are operating a horse business or keeping horses for leisure, the most sought after horse properties are developed with careful forethought. This

Posted in Tips

Hoofbeats February/March 2016 issue – On sale now






Few Australians would be unaware of the massive bush fires that have devastated communities across several Australian states this summer. It’s been a terrible few months with a record breaking early season heat wave and hundreds of property and stock losses in Victoria, SA, WA, and

Posted in Equine Health, Events, Horse Training, News, Riders, Tips

Living the Horse






Having horses in our lives is a passion like no other (well it seems that way to horse lovers!). Some of us are lucky enough to have a horse come into our lives that turns tradition on its head and forces us

Posted in Events, Horse Training, Tips