Blog Archives

Facebook: Policing the policy regarding the sale of horses






The equestrian world was left reeling last week as Facebook commenced enforcing a ban on horse advertising under the rules of its Commerce Policy. The policy – which prohibits the sale of animals on Facebook – has been in effect

Posted in Education, Marketing, News, Tips Tagged with: , , ,

Hoofbeats February/March 2017

Hoofbeats February/March 2017






With the Christmas and New Year break fading from our memories and summer conditions affecting our horse’s management and riding routines, there are those who are fortunate enough to live close to the coast that are able to make the most

Posted in Equine Health, Events, Horse Training, Marketing, News, Riders, Tips

Hoofbeats December 2016 /January 2017

Hoofbeats






This year has been one of highs and lows for equestrians with a number of events and incidents drawing the attention of the wider community. The equestrian action at the Rio Olympics and Paralympics undoubtedly showcased the best of the FEI disciplines to a massive audience.

Posted in Equine Health, Events, Horse Training, Marketing, News, Riders, Tips

Hoofbeats October/November 2016

Hoofbeats October/November 2016






Well, after a four year wait the Rio Olympics and Paralympics have come and gone. The time difference between Australia and Rio resulted in plenty of late nights, but it was well worth it to watch the Olympic disciplines and the Aussies take home the

Posted in Equine Health, Events, Horse Training, Marketing, News, Riders, Tips

Hoofbeats Magazine August/September 2016






Just days after this issue’s publication the world’s largest sporting event will be kicking off in Rio de Janeiro. Gone are the days when being glued to the tv was the only way to watch the irregular coverage of the Olympic equestrian events. With multiple digital

Posted in Equine Health, Events, Horse Training, Marketing, News, Riders, Tips

Hoofbeats 2016 June/July issue






    The countdown is on with just two months to go until the Olympics, which run from 5-21 August, and just over three months until the Paralympics, (7-18 September), undoubtedly the biggest sporting events in the world. We know equestrian fans will be hoping not only that

Posted in Equine Health, Events, Horse Training, Marketing, News, Riders, Tips

Why You Need to Market Your Equine Business?






At Archer Creative, we’ve seen it time and time again. When times get tough, sales run slow and expenses remain stable, many equine businesses give marketing and advertising the axe. Too often, marketing and advertising are the first thing to

Posted in Marketing, Tips Tagged with: ,

Having trouble finding genuine buyers?






We know how hard it is to sell your horse. Apart from the emotional trauma of the sale, finding genuine buyers is next hardest thing. Advertising your horse is an art. We think that advertising falls into two categories ‘stable’

Posted in Marketing, Tips

Marketing Your Stallion: Five Fundamentals






By Sophie Barrington, Founder, Archer Creative As breeding season begins, it’s time to review how you market your stallion. This means not only promoting your stallion during the peak of breeding season, but how you plan to market your stallion

Posted in Horse Training, Marketing, Tips